Buyer-side website acquisition

Buy the asset,
not the story.

Sellers sell narratives. We buy spreadsheets, server logs and payout reports. Define your thesis, screen the market, and acquire websites on numbers that survive diligence.

Diligence scorecard — every deal

Traffic verifiedPass
P&L rebuiltPass
Revenue traced to sourcePass
Transfer & escrow planSet

Illustrative scorecard. No deal advances on seller claims alone.

Sample listings

On the screen right now

The kinds of websites we put through the stack

Placeholder examples showing the stat block every deal gets. Tune the criteria builder below and watch which of these survive your buy box.

Content site Verified Revenue

Outdoor Gear Review & How-To Site

Six years old, 62% organic traffic; 21 money pages carry most of the revenue.

Asking price
$87,000
Multiple
2.9×
Monthly revenue
$2,900
Monthly profit
$2,500
Affiliate site Verified Revenue

B2B Software Comparison Affiliate

High-intent keywords, recurring-commission programs, diversified across 14 partners.

Asking price
$156,000
Multiple
3.1×
Monthly revenue
$4,600
Monthly profit
$4,200
E-commerce Verified Revenue

Ergonomic Pet Accessories Store

Own-brand products, two 3PL warehouses, email list drives 24% of orders.

Asking price
$212,000
Multiple
2.6×
Monthly revenue
$28,500
Monthly profit
$6,800
Productized service Verified Revenue

Flat-Rate Logo & Brand-Kit Studio

Subscription design service with documented SOPs and a contractor bench of eight.

Asking price
$135,000
Multiple
2.4×
Monthly revenue
$9,800
Monthly profit
$4,700
Content site Verified Revenue

Home-Coffee Brewing Publication

Display ads plus equipment affiliates; 480 indexed articles, steady seasonal pattern.

Asking price
$64,000
Multiple
2.8×
Monthly revenue
$2,200
Monthly profit
$1,900
E-commerce Verified Revenue

Print-on-Demand Wall-Art Store

Zero inventory, automated fulfillment, organic Pinterest as the main acquisition channel.

Asking price
$98,000
Multiple
2.4×
Monthly revenue
$11,700
Monthly profit
$3,400

Sample listings with placeholder data, shown to illustrate our deal format. Active mandates are shared privately with qualified buyers.

The Aquire approach

Thesis first. Evidence always.

A website acquisition is a capital allocation decision. We treat it like one — three habits separate our buyers from the browsing crowd.

Start from a thesis, not a feed

Scrolling listings breeds impulse buys. Our buyers write a buy box first — niche, model, budget, multiple ceiling — and only ever evaluate deals that clear it.

Discount the narrative

"Huge untapped potential" is not a line item. We price what the asset earns today, verified at the source, and treat upside as your reward — not the seller's premium.

Walk-away discipline

The diligence stack exists to kill bad deals cheaply. Roughly a third of the work we do is talking buyers out of acquisitions — that discipline is the product.

Acquisition criteria builder

Set your buy box. We screen everything against it.

This demo wires the controls to the six sample listings above — drag the sliders and watch deals fall in and out of your box. The live version saves your criteria and alerts you the moment a fitting mandate appears.

A tight buy box is the single best diligence tool a buyer has: it makes "no" automatic and saves your attention for the deals that deserve it.

Save a real buy box with us

Your criteria

5 of 6 sample listings fit your buy box

Demo only — placeholder listings, real logic.

The diligence stack

Three layers between you and a bad buy

Every deal that clears your criteria gets the same treatment. No exceptions for charming sellers.

Traffic verification

Read-only analytics access, never screenshots. We segment by source, flag paid traffic dressed up as organic, and stress-test the handful of pages that carry the revenue.

P&L rebuild

We reconstruct the profit and loss from payout reports, invoices and ad spend — line by line — so the multiple you pay sits on numbers we can defend, not the seller's spreadsheet.

Transfer & escrow

Funds sit in escrow while domain, code, content, accounts and supplier relationships move. Nothing releases until every box on the transfer checklist is green.

How a deal runs

The acquisition, run like an audit

Five stages, each with a defined exit gate. You always know where the deal stands and what kills it.

  1. Define the thesis

    Buy box on paper: niche, model, budget, multiple ceiling, the hours you'll really commit.

  2. Screen the market

    Listed deals and quiet mandates filtered against your criteria — you see fits, not feeds.

  3. Run the stack

    Traffic verified, P&L rebuilt, risks memo'd. A third of deals die here. Good.

  4. Negotiate on evidence

    Findings become leverage: price adjustments, holdbacks and earn-outs grounded in the rebuild.

  5. Escrow & transfer

    Asset-by-asset migration with escrowed funds and a structured seller handover window.

For repeat buyers

One website is a purchase. Five is a portfolio.

Most of our buyers come back. We help them sequence acquisitions so cash flow from the first funds the second — and operations get cheaper with every add.

  • Portfolio mapping — what to buy next so niches hedge, not stack, your risk.
  • Hold / improve / exit reviews — an annual look at every asset against today's multiples.
  • Shared operations playbooks — consolidate hosting, content and ops across sites.

The deal team on every acquisition

Acquisition lead

Owns your buy box, sources fits, and runs the negotiation from first contact to signed agreement.

Diligence analyst

Executes the stack and writes the findings memo — the document your final price stands on.

Transfer coordinator

Manages escrow, migration checklist and the handover window so day one runs without surprises.

The team

The people who hold the line on diligence

Acquisitions, diligence and portfolio strategy each have a named owner. Write to them directly.

Natalie Pierce

Head of Acquisitions

Natalie turns buyer theses into closed website deals, from first screen to signed agreement. She keeps every acquisition anchored to the buy box you wrote on day one — not the story a listing tells on day thirty.

natalie@aquirewebsites.com

Sam Whitfield

Due Diligence Lead

Sam runs the diligence stack — traffic verification, analytics audits, and the P&L rebuild that replaces seller spreadsheets with evidence. His findings memos are the reason our buyers renegotiate, or walk, with total confidence.

sam@aquirewebsites.com

Ingrid Larsen

Portfolio Advisor

Ingrid advises repeat buyers building website portfolios, sequencing acquisitions so cash flow from one funds the next. She's the steady voice on hold-versus-exit, niche concentration, and when consolidation beats another purchase.

ingrid@aquirewebsites.com

Write the thesis. We'll find the website that survives diligence.

Start with a buy box, not a browse. The first conversation costs nothing but sharpens everything.

Contact

Bring us a thesis — or just a budget

Tell us what you want to own and the evidence you'd need to feel safe buying it. An acquisition lead replies within one business day.

Email the deal team
Office
9461 Charleville Blvd, Beverly Hills, CA 90212

All email forwards to info@emv.io.