Outdoor Gear Review & How-To Site
Six years old, 62% organic traffic; 21 money pages carry most of the revenue.
- Asking price
- $87,000
- Multiple
- 2.9×
- Monthly revenue
- $2,900
- Monthly profit
- $2,500
Buyer-side website acquisition
Sellers sell narratives. We buy spreadsheets, server logs and payout reports. Define your thesis, screen the market, and acquire websites on numbers that survive diligence.
Illustrative scorecard. No deal advances on seller claims alone.
On the screen right now
Placeholder examples showing the stat block every deal gets. Tune the criteria builder below and watch which of these survive your buy box.
Six years old, 62% organic traffic; 21 money pages carry most of the revenue.
High-intent keywords, recurring-commission programs, diversified across 14 partners.
Own-brand products, two 3PL warehouses, email list drives 24% of orders.
Subscription design service with documented SOPs and a contractor bench of eight.
Display ads plus equipment affiliates; 480 indexed articles, steady seasonal pattern.
Zero inventory, automated fulfillment, organic Pinterest as the main acquisition channel.
Sample listings with placeholder data, shown to illustrate our deal format. Active mandates are shared privately with qualified buyers.
The Aquire approach
A website acquisition is a capital allocation decision. We treat it like one — three habits separate our buyers from the browsing crowd.
Scrolling listings breeds impulse buys. Our buyers write a buy box first — niche, model, budget, multiple ceiling — and only ever evaluate deals that clear it.
"Huge untapped potential" is not a line item. We price what the asset earns today, verified at the source, and treat upside as your reward — not the seller's premium.
The diligence stack exists to kill bad deals cheaply. Roughly a third of the work we do is talking buyers out of acquisitions — that discipline is the product.
Acquisition criteria builder
This demo wires the controls to the six sample listings above — drag the sliders and watch deals fall in and out of your box. The live version saves your criteria and alerts you the moment a fitting mandate appears.
A tight buy box is the single best diligence tool a buyer has: it makes "no" automatic and saves your attention for the deals that deserve it.
Save a real buy box with usThe diligence stack
Every deal that clears your criteria gets the same treatment. No exceptions for charming sellers.
Read-only analytics access, never screenshots. We segment by source, flag paid traffic dressed up as organic, and stress-test the handful of pages that carry the revenue.
We reconstruct the profit and loss from payout reports, invoices and ad spend — line by line — so the multiple you pay sits on numbers we can defend, not the seller's spreadsheet.
Funds sit in escrow while domain, code, content, accounts and supplier relationships move. Nothing releases until every box on the transfer checklist is green.
How a deal runs
Five stages, each with a defined exit gate. You always know where the deal stands and what kills it.
Buy box on paper: niche, model, budget, multiple ceiling, the hours you'll really commit.
Listed deals and quiet mandates filtered against your criteria — you see fits, not feeds.
Traffic verified, P&L rebuilt, risks memo'd. A third of deals die here. Good.
Findings become leverage: price adjustments, holdbacks and earn-outs grounded in the rebuild.
Asset-by-asset migration with escrowed funds and a structured seller handover window.
For repeat buyers
Most of our buyers come back. We help them sequence acquisitions so cash flow from the first funds the second — and operations get cheaper with every add.
Owns your buy box, sources fits, and runs the negotiation from first contact to signed agreement.
Executes the stack and writes the findings memo — the document your final price stands on.
Manages escrow, migration checklist and the handover window so day one runs without surprises.
The team
Acquisitions, diligence and portfolio strategy each have a named owner. Write to them directly.
Head of Acquisitions
Natalie turns buyer theses into closed website deals, from first screen to signed agreement. She keeps every acquisition anchored to the buy box you wrote on day one — not the story a listing tells on day thirty.
natalie@aquirewebsites.comDue Diligence Lead
Sam runs the diligence stack — traffic verification, analytics audits, and the P&L rebuild that replaces seller spreadsheets with evidence. His findings memos are the reason our buyers renegotiate, or walk, with total confidence.
sam@aquirewebsites.comPortfolio Advisor
Ingrid advises repeat buyers building website portfolios, sequencing acquisitions so cash flow from one funds the next. She's the steady voice on hold-versus-exit, niche concentration, and when consolidation beats another purchase.
ingrid@aquirewebsites.comStart with a buy box, not a browse. The first conversation costs nothing but sharpens everything.
Contact
Tell us what you want to own and the evidence you'd need to feel safe buying it. An acquisition lead replies within one business day.
Email the deal teamAll email forwards to info@emv.io.